European Son

Italian fashion company Benetton has just launched its “UNHATE” advertising campaign. According to its website, its aim –besides selling Benetton sweatshirts and pants — is
noble: to contrast “the culture of hatred and promoting closeness between peoples, faiths, cultures, and the peaceful understanding of each other’s motivations.” Benneton has built a brand on knowing how to exploit advertising to shock their way into the consumer consciousness. Benneton’s clothing is actually very ordinary, very forgettable, so you can see why it needs the push. A dying AIDS victim was featured in one of Benetton’s advertisements for sweaters and pants, and another one showed a newborn baby, still covered in blood.  

Spiderman, Superman, Conan and Thor. Can you spot the two "Right-wing extremists"?

You might remember the comic book hero as a muscular crime fighter taking down the enemies of the American people, but Superman appears to have undergone some reeducation over the last few years, and he’s, well… different. For my money, I’d guess he’s been studying at a private liberal arts college — perhaps one like Macalester. Embodying the best of rainbow nation Cultural Marxism, it’s a college that flies the flag of the United Nations, and encourages students to think of themselves first and foremost as minorities, by herding them into ethnic and gender “collectives”: “Latin American women of the diaspora collective,” “gender variant collective,” and “queer people of color collective” are just three. The rest are pretty much a variation on the theme. No prizes for guessing that courses on offer also revolve around gender, sexuality, ethnicity, and — I think we can guess — how the West has oppressed every minority we might imagine, or possibly have yet to define and create.